Overview
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Company type
B2B
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Size
50+ employees
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Regions
UK
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Client since
2016
Project highlights
Services delivered
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API integrations
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Data migration
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Design
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Development
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Support & maintenance
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UX strategy
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- Results
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01
165% increase in sessions
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02
215% increase in page views
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03
145% increase in clicks on the key CTA buttons
About
If you’re looking for jobs in the charity and not-for-profit sector then CharityJob is the place to find them; it’s bursting at the seams with nearly 5,000 live vacancies. CharityJob wanted a new blog that would ensure they are the ‘go-to’ place for people at all stages of their job search, when they need advice or inspiration.
TARGET AUDIENCE
Recruiters
Candidates
The Brief
A brief’s not a brief unless it sets out a few key targets.
So we agreed some measurable KPIs (Key Performance Indicators) at the start of the project.
KPIS FOR THE PROJECT INCLUDED:
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Organic traffic to increase by
15%
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Google ranking on the main
100 keywords
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A conversion rate increase on
‘click to apply’ to 20%
But our work didn’t end there. CharityJob also wanted to measure job applications through the blog by total clicks on ‘view job’ and to measure content chosen to be Google ‘Best answer’.
MEASURING JOB APPLICATIONS THROUGH THE BLOG.
OTHER MEASURABLE ELEMENTS INCLUDED:
Increase
- The traffic from the blog to the main website.
- The number of newsletter subscriptions.
- The content shares on social media.
An equally important area of the brief was to significantly improve the User Experience, creating a much better structure to the blog and a clear sense of direction for the user. CharityJob wanted their new blog to have a fresh, modern look and feel; and that’s exactly what we delivered!
THAT’S EXACTLY WHAT WE DELIVERED!
How to become a Housing Officer
Number of jobs284
Estimated salaryup to £35000
Top locationGreater London
More
'Trust your gut & stand up for what you believe in' - More #Charity champion career tips here!
Advanced Technical Requirements
Job feeds
We worked closely with the CharityJob internal development team to ensure blog visitors are shown related jobs based on their choice of article. We featured job blocks created in XML (Extensible Markup Language) for follow-up marketing activities. We also integrated job feeds into the blog search, to ensure searches are converted into queries on the main CharityJob website.
BLOG SEARCH
JOB FEEDS
ACCELERATED MOBILE PAGES (AMP)
AMP is the new big thing in mobile. We added an AMP version of the blog content so that the site will get even better Google positions. The fast-loading pages will help the client rank within the carousel spot on mobile SERPs.
AMP
Mobile SERPs
HERE’S WHAT WE DID:
- Content delivery network (CDN)
- Image Optimisation (lossless compression)
- Minified CSS, HTML and Javascript code
- Mobile optimisation
- Page speed optimisation
- Redirection of broken links
- Semantically structured html tags
- Sitemaps generated automatically
- SSL certificate (HTTPS)
- Structured data (schema)
- W3C-compliant code
- Yoast SEO plugin installed and setup
SALESFORCE INTEGRATION
We developed a bespoke connection to Salesforce ExactTarget so visitors can subscribe directly from the website to email marketing messages. We sent all leads to a specific campaign, so no lead is ever lost. We also created a custom RSS feed for easy email marketing automation.
REVERSE PROXY
We worked with CharityJob's internal development team to setup a reverse proxy for the new blog. We created a seamless user experience transitioning between the .net main site and the brand new WordPress blog.
Blog
Main Site
Here’s what the client had to say:
Testimonial
For the redesign of our website, we needed to bring our brand to life. We wanted an agency that would work with us collaboratively and challenge us to try something new. We needed to produce a stunning, user and mobile friendly blog that gave us the freedom to create content that can really add value to our audience.
Moove Agency have gone above and beyond our expectations.
From the design to the development and integration of our blog to the CharityJob website, they have done everything in their power to accommodate our range of needs and produced a beautiful website that we can be proud of every member of the team has been an absolute pleasure to work with.
Léa Samrani
Head of Product Management & Marketing
